If you are like me you can remember a time when there was a movie or game that you wanted to watch and play but your parents would not buy it for you. But you knew you just had to have it, but when you looked at your money stash you didn't have enough money to buy the game. So you had to resort to the next best thing. Which was to rent it from such stores like Blockbuster or Movie Gallery. Blockbuster was originate in Dallas TX, in 1985. For the longest Blockbuster was the leading force in how people were able to watch movies that had just came out, in the comfort of their own home. There was a time in which Blockbuster had more than 9,000 stores worldwide. Blockbuster was our only way to watch the movies and TV shows that we loved.
Well lets fast forward 20 years, things have certain changed. We no longer have to wait 2 months from the time a movie comes out to be able to watch it from the comfort of our homes. All we simply have to do is open our laptops, or for some of us go to the settings on our TV and pull up Netflix. Netflix is an American provider of on-demand internet steaming media, that is also available to viewers in all of Australia. In other words Netflix is a Blockbuster with all the tapes and DVD. Netflix allows for subscribers to pay a monthly fee in exchange for watching all of the TV shows and movies the heart can desire. In the article " Watch Now" it explains how the internet is having a found effect on the way we stream not only movies, but music, games, and our favorite TV shows. Some mite ask well why do we need blockbuster anymore? Well the answer is simple we don't. Blockbuster eventually entered into bankruptcy due to the fact that they were loosing to many customers. Currently blockbuster is owned by Dish Network with only 51 stores being operated nationwide.
What Does This Mean?
With the out powering amount of TV drams, and movies hitting the main stream, in today's media market it is nearly impossible to watch every last one of them. Or is it? In today market, marketers target audiences while they are already watching a show. In the article " Watch Now" she stated that she found herself increasingly aware of the ways in which Netflix was shaping her available viewing options by promoting the preview episode of a new TV series, in the hope of generating buzz for the show and new subscribers for Showtime". In all retro respect this is true, In conclusion digital media is always changing. And who's to say that maybe in 20 more years we will be watching shows inside the show itself.
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